Love at first Vogue, The story of Mission Edit

BLQ black sleeveless dress

My love for fashion started my freshman year of high school. One day I went with my mom to the local grocery store and purchased my first Vogue magazine. Filled with excitement I ran home, bolted upstairs and closed the door. I spent hours admiring and studying every single page. I was infatuated with the models, clothing and the glossy pages. I drooled over the ad campaigns and would always look forward to the fashion editorials in the back. Fashion was a portal to a different world, an escape from reality and before I knew it I was hooked. Some say it was love at first Vogue.


(Basically what my collection looked like)

Fast forward to when I was about 19 years old and made the choice to follow my passion. I applied for fashion school and was accepted. I was afraid, nervous, excited and secretly hoping I made the right decision. (Side note who let’s 19 year old make decisions!? Thanks mom and dad) College turned out to be an amazing time and I got exposure to the fashion industry like never before.

I graduated from Marymount University and  soon after moved to Northern Virginia to take a job at a luxury retailer. As the years continued I switched jobs a few more times and gained valuable experience in merchandising, buying, styling, clienteling, marketing and so much more.


(Throwback, one of my favorite girls supporting me at a store event.)

Fast forward again and I found myself at another crossroad. My current job was coming to an end and I had a decision to make. Find another job or here is a wild thought, thanks to my boyfriend; start our own women’s online boutique. We both have talked about starting a boutique in the past and always wanted to do it in the “future”. After some serious conversations we decided that today was the day. We are going to do it, we are going to start building our business.

We began Mission Edit’s journey in late December, early January of 2017. There were a lot of unknowns. What do we name the business? Will they let us into Coterie? Will brands sell to us? Will customers like our concept? And so forth. We made a plan and everyday we worked on the company and experienced some wins and some losses. We learned that we had to be persistent in our efforts. (Just like going to the gym)

(A behind the scenes shot of me changing accessories in the car for a lifestyle test shoot.)

(Behind the scenes shot of Justin testing out the photography setup and the perfect excuse to model.)

Mission Edit launched on Saturday July 8th around 11pm at night. We are now working hard to reach others and spread the word of our online boutique. Once again persistence and taking one day at a time to work towards our goals. We really hope you love the collection, concept and personality of Mission Edit. There is more to come and we can’t wait for you to see it.

In the meantime if anyone has any other questions or any topics you want me to blog about please leave me a comment below.

Have a great weekend.

XOXO,

Lindsay


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